In November, UPL.TV reaffirmed its stable position in the Ukrainian television market, ranking among the top 10 most popular TV channels in the OTT and IPTV segment for the second consecutive month. The channel maintained its 10th-place position while improving its individual metrics: according to BigData.UA, its viewing share grew from 1.15% in October to 1.32% in November.

Securing a spot in the top 10 for two months in a row — while competing against major nationwide entertainment and news broadcasters — demonstrates sustained viewer interest in UPL Championship content and confirms that October’s growth was not accidental.

“This is an indicator of consistency rather than a one-off success,” said UPL President Ievgen Dykyi. “This result was achieved thanks to the systematic work of the entire UPL.TV team and the high level of competition in the UPL Championship created by its participants. Once again, I would like to thank all the clubs for supporting our joint project, as well as our partners for their trust. And, of course, we understand that the opportunity to develop UPL.TV exists thanks to the Armed Forces of Ukraine.”

Within the sports segment, UPL.TV continued to not only maintain but expand its leadership. While the channel accounted for nearly 40% of all sports television viewership in OTT and IPTV in October, that figure rose to 41.6% in November.

“What we saw in October was confirmed again in November,” stated Head of UPL.TV Maksym Radchenko. “This is a significant trend that speaks to the quality of our broadcasts and service, forming the foundation for the long-term development of the entire legal sports broadcasting industry in Ukraine.”