This achievement reflects the steadily growing interest both in the Ukrainian Premier League Championship matches — which, starting from the 2024/25 season, have been conveniently scheduled on separate days and in distinct time slots — and in the exclusive content created by the UPL TV production team.

In addition to traditional matchday studio programs, UPL TV has expanded its lineup with new shows such as Football News Center, Chances, Club Stories, and the analytical wrap-up show Football 360.

According to UPL TV’s analytics group, viewer engagement in April 2025 increased by 66% compared to March, reaching an impressive 18 million viewing contacts per month.

The results of April clearly demonstrate the positive growth dynamics of UPL TV. The expanding audience and consistent appearance in daily and monthly top ratings confirm that UPL TV’s development strategy is effective and meets the expectations of the Ukrainian football community.