The Ukrainian Clasico — the clash between Shakhtar and Dynamo in Round 26 — attracted a season-high audience of about 700,000 viewers on UPL TV!

Considering there was no broadcast on YouTube or any other free platform, this is a truly phenomenal result, as all 692,690 viewers watched the match between the country’s football giants exclusively on paid cable and OTT platforms.

Moreover, according to Bigdata Agency, during the match Shakhtar — Dynamo, UPL TV achieved the highest audience share among more than 300 Ukrainian TV channels — an impressive 19.8%, far surpassing national news and entertainment broadcasters.

The paid-broadcast format of the Ukrainian Premier League Championship provides direct monetization, demonstrates the potential of cable and OTT distribution, and opens new opportunities for the development of Ukrainian club football — especially when viewers are offered a high-quality, exclusive product.